How many fonts you throw into the mix is entirely up to you, but bear in mind the overall effect you're trying to achieve. When you're selecting multiple fonts to work together it's crucial that you maintain both unity and variety. Here's a quick breakdown of what we'll cover in this guide: The only problem is that by searching the internet you're only going to find yourself confronted with millions of conflicting opinions! Let's see if we can clarify a few things. Typographic rules and conventions have had plenty of opportunity to establish themselves and there are loads of resources to help you out. Luckily, typography has been around a lo-oong time. This guide will help you get started with font pairing for the web. Let's see if we can alleviate any headaches. Selecting two or more fonts which work well is one thing - selecting two which work together to achieve your typographic aims may have you reaching for the aspirin. They should work harmoniously in contrast.Pairing fonts can be a challenge. Each of the members try their best to be different from the others because of their features. Phototype allowed operators to position millimeters, on the fly, letter after letter: words, sentences according to the specifications of the art director.AW Conqueror superfamilyAW Conqueror Didot is part of a larger family, who include 4 others subfamilies with great potential: They’re but based on same structure, with some connection between them (width for example), to offer a great & easy titling toolbox to any designers, from skilful to beginner. Both transfer letter and phototitling have liberated the principle of letter-to-letter spacing, previously impossible with metal type. Founded by Ed Rondthaler, Photo-lettering catalogs swarmed with more daring typefaces than the others. Homage to 70s phototype typography in 3 stylesThe AW Conqueror typeface family is a nod to the spirit of phototype typefaces and transfer lettering from the early 70’s.
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